From 1982-1986, Jim McVay served as the Director of Marketing for the Tampa Bay Bandits of the United States Football League. During that time, he devised the marketing strategies for the most innovative and fan-friendly product in the entire league. Today, McVay serves as the President/CEO of the Outback Bowl, one of the most popular and successful games of the college bowl season. McVay recently sat down to reflect on the era of good times and fun known around these parts as “Banditball.”
To read more, check out the Tampa Sports History blog, or the June 4 print edition of La Gaceta newspaper.